On Wednesday, Facebook announced that companies and organizations will be able to update their Pages to use Facebook’s new Timeline feature. This is a relatively important update and one that you may want to put on your To Do list for the next week or so. I’ve already updated the 60 Second Marketer Facebook page. [...]
Monthly Archive: February 2012
Feb
29
36 new templates for v6.9
As Ben mentioned in his summary, this month’s release sees the addition of 36 new templates to the template library, the bulk of which live in a category that’s been inexplicably neglected: sports. Long-ish ago we did have a sports category, but through my couple of years of template management, the templates in the category [...]
Feb
29
Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide
Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, …
Feb
29
Targeted Email Marketing: A Fish Tale
Notes From the Kitchen Wait, what’s this email about fish? Oh, it’s from Steve at the DNR. He’s letting me know which guppies are teeming off the Maryland shores. This is helpful, because I’m a chef in Baltimore. I need to plan next week’s specials by noon, which means I need to know the freshest [...]
Feb
29
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely …
Feb
28
MailChimp Integrates with LaunchBit, An Ad Network for Email
Launchbit helps you manage and automate the tricky process of monetizing your emails with ads.
Feb
28
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who …
Feb
28
How to Manage by Doing
As a manager, my experience is limited. In my current job I manage a small team, which has grown over time and continues to grow today. I think that it’s important for anyone in the business world to understand that management, in itself, is a skill that you must nurture. I’m learning that now, and [...]
Feb
28
Is direct mail your magical missing ingredient?
In our last blog we looked at the emerging relationship between direct mail and digital; why they’re perfect partners, not rivals for your marketing budget. Here are some how-to tips that demonstrate how you can blend the two together to increase your responses and convert more sales. Imagine for a moment you have a rather gorgeous hotel, nestling in the countryside. It’s a magnet for business visitors and holidaymakers. You want to build a relationship with your business customers and… Read more »
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