The Newsletter List

Written by a marketing professor from Northwestern University’s acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines …

I’m at the Mobile Marketing Strategies Summit in San Francisco doing a Keynote on mobile marketing and wanted to share the slides from the presentation with you. The information in the slides should give you a sense of how consumers buy products and how you can use mobile to engage with more customers. I hope [...]

I always find it fun to look back at predictions people made in years past to see how accurate (or, in many cases, how inaccurate) they are. And so when I stumbled across an old blog post from Convince and Convert entitled, “15 Email Statistics that are Shaping the Future” dated 2008, I simply had [...]

Have a website but getting poor traffic or low sales? Not sure how you can improve your website and the online marketing? Since 2000, Fione has been selling online for B2B, B2C, and even digital products, earning millions online annually. Use Fione Tan’s Internet marketing checklist with 58 points to effectively increase website sales instantly! …

We’ve talked about him before and recognized he has good ideas, and now he has something new to share. Tim Carter, the owner of AsktheBuilder, recently tried a different method to grow his list and is willing to share what he found. Carter teaches his audience how to complete construction projects using videos. These videos [...]

As the global economic crisis continues to roll on, budgets remain tight, and marketing spend is often one of the first casualties to face financial cuts during hard times. This is particularly true for owners of small- and medium-sized businesses, whose focus may be on the day-to-day job. Market research in particular may be thought [...]

More everything. All new, never before published material from the author of The Internet is a Playground. New emails, new articles, new exclusive content. I’ll Go Home Then; It’s Warm and Has Chairs is the second book by New York Times Bestselling author David Thorne. List price: $19.95 Join Here And Get Email Marketing Updates …

Does your company still use direct mail as part of your marketing plan? Don’t be afraid to admit it. Direct mail still works. I use it myself. And if it didn’t work, I’d know it, and I’d stop. But we can all agree that the cost of physical mailings is going up, and with the [...]

Completely revised and restructured, this is your complete reference guide for any form of written communication and the only guide you will need to write any kind of business correspondence. List price: $44.99 Join Here And Get Email Marketing Updates Name : Email : Newsletter Owners Get New Subscribers Link to this post!

  By now, you’ve probably seen the MorganStanley graphic that shows mobile Internet users surpassing desktop users by 2014. The mobile train has arrived and it’s blowing right through the station, but how much do you actually know about your growing mobile audience? When it comes to mobile research, one can easily blink and miss [...]

Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book …

Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You’ll learn how to create a video strategy, produce an effective video, put it online, and get your video …

What do you get when you combine great food with a great email campaign? Why, you get Fork Restaurant here in Philly! We interviewed Ellen Yin, owner of Fork, to learn more about why they use an email campaign, how they use it and how it has affected their business. Fork And Email Marketing Fork [...]

Article Spinning For Bloggers I don’t always have time for blogging. So one day I went online in search of some guest posts. Article spinning is something that some guest posters consider a strategy but may actually be doing more harm than good. Arti…

Get the last word on the most up-to-date social media marketing techniques If you’re not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It’s an easy, inexpensive way to enlarge your audience, add customers, and build your business. …

If you ask a business owner, how many customers is enough, the answer will invariably be the more the merrier. It’s obvious enough. We make more money when more people buy our products. But what may seem a little funny is that the more people buy our products, the more people will buy our products. [...]

If you ask a business owner, how many customers is enough, the answer will invariably be the more the merrier. It’s obvious enough. We make more money when more people buy our products. But what may seem a little funny is that the more people buy our products, the more people will buy our products. [...]

Here are a few of the top stories in which eMarketer data has been featured in the past week or so: Financial Times – Chief Calls AOL Undervalued After Patent [...]

Seth Godin’s three essential questions for every marketer: “What’s you story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that …

You lay awake at night dreaming about this marketing campaign – the one that was going to launch your new service to existing customers and brand-new prospects.