The Newsletter List

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The New York Times – Yahoo’s Income Drops 5% [...]

Enhancements to our video merge tags

Erik Qualman, bestselling author of Socialnomics (affiliate link), has just released a new book called Digital Leader: 5 Simple Keys to Success and Influence (ditto). In Digital Leader, Qualman has assembled a first-rate manual for leadership in the digital age, worthy of a place on your bookshelf right alongside Carnegie’s How to Win Friends and [...]

Detecting Bad neighbors A very important factor in optimizing a website for search engines is whether the domain is located in a bad neighborhood. This of course happens only if the hosting package is a web server (virtual server) and the IP is shared with other domains (shared hosting plan). This is usually the case [...]

Each week, Customer Love offers a quick snapshot of one of MailChimp’s awesome users. Who: Ernest Alexander  What: A men’s clothing and accessories label Where: New York Why we love them: Durability is in the details of every item Ernest Alexander makes, from the strap of a messenger bag to the stitching on the back of [...]

A few weeks ago I wrote a post about how the first rule of marketing is keeping your promises. I was reminded of that post while watching TV last night and seeing a commercial for Optimum Online, which took a direct shot at Verizon Fios. For those of you who do not live in New [...]

Not long ago, we conducted an A/B Split Test with a 60 Second Marketer e-newsletter subject line. Which subject line won? See if you can guess. Subject Line A: “Where Does Your Brand Fall on this Brand Spectrum Chart?” Subject Line B: “Apple, Google, GoDaddy and the Brand Spectrum” Can You Guess Which Subject Line [...]

How To Podcast – Podcasting For Beginners I’m sure you remember the times when you weren’t “that into Facebook,” or you didn’t “see the appeal of Twitter.” For many individuals and companies it takes a few hundred thousand people to…

It’s important in whatever you do to always be thinking outside the box. In my younger days (about 1 year ago), I wrote a blog which I titled “Be Innovation”. It was about the need in the business world to be changing, to look for the next best thing, to create real value where there [...]

There are so many Twitter applications available it can be extremely difficult to know where to begin, and what to select. I continue to try out new applications at the rate of at least one a week. Some barely last longer than it takes to set them up, because they are clearly not for me. [...]

You want to be memorable. Shared. Go viral, even. The solution? Animals. People can’t resist cute animals. They’re even reported to get more attention than major media outlets. It’s the reason why John St.’s “Catvertising” pitch became a viral hit. But you can’t just slap a random picture of a kitty in your design. It [...]

In this free whitepaper, the good folks at Inbox Group explain why welcome emails play a huge role in email marketing, offer tips on the content and timing and structure of welcome, and showcase winning welcome email messages to inspire your own. Why invest in welcome emails? They provide foundation of success email and marketing [...]

Every year, it’s my honor to speak professionally at organizations such as The Coca-Cola Company, Markel Insurance and the National Restaurant Association. For reasons I can’t quite explain, audiences seem to really enjoy my informative, upbeat and interactive presentations on social media and mobile marketing. This year, given the fact that my new book Go [...]

On any given day, I might answer the question “What is your dream job?” different. While I love what I do, there are always other opportunities out there. The grass is always greener. Right now, my dream job is consulting for Barack Obama’s campaign team, specifically on the email marketing side. And while there are [...]

For more than 35 years, Schecter Guitar Research has worked to become a top-shelf guitar company, and it’s hard to argue that status, considering its history. Originally a repair shop in Van Nuys, CA that provided replacement parts for Fender and Gibson guitars, Schecter eventually started making its own instruments, which are now played in [...]

Online marketing experts have been left breathless recently by the stunning success of the internet-based campaign against the proposed Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) legislation in the US Senate aimed at regulating the internet to prevent the downloading of US intellectual property by overseas websites. Critics were alarmed at the [...]

If you’re like a lot of people, you might be asking, “What is mobile marketing?” It sounds like a basic question, but in doing some keyword research for the 60 Second Marketer, I found that “What is mobile marketing?” is the third most common mobile search phrase after “mobile marketing” and “mobile media.” So, given [...]

As the “60 Second Marketer,” Jamie Turner’s used his marketing ideas to grow his own consulting business. Here, he shares tips and resources he’s found most helpful tools to help you get all set up nicely. According to the Email Stat Center, between 60% and 70% of all smartphone users check email on their mobile [...]

It’s tempting to try and rush your cold prospects through your sales process simply because you’re keen to convert them into paying customers in as short a time frame as possible.

Email newsletters are an essential and potentially high-performing tool for marketers. However, what often happens is the newsletter is created, and while it continues to be sent year in and year out, it is not reviewed or measured.