The Newsletter List

We were digging through our logs recently, and we thought we’d share some interesting MailChimp stats.

With mobile marketing becoming such an important facet of online marketing efforts these days, it is important to remember some of the ‘golden rules’ in this fastest-growing of areas. Here’s five top tips to help anyone planning a mobile internet marketing campaign make the most of it: Make it short, sharp and punchy! Since mobile [...]

Like most businesses, you probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready to respond to the latest market trends? While it’s important to stay focused, it’s equally important to be prepared for the opportunities and challenges that will come from the latest marketing [...]

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Wall Street Journal – Facebook Sets Historic IPO [...]

Some experts will tell you that email deliverability is based on what you write in your subject lines or how you design your messages. In reality, deliverability is more involved than that. Deliverability is increasingly influenced by how your readers engage with your emails: Do they open your messages or delete them as soon as [...]

No matter what you thought of the Super Bowl commercials, one thing was sure — it was an awesome game. (Unless you were a New England Patriots fan. Sorry, guys.)
What were your favorite spots? Vote for your favorites below.

Create yo…

Relevance is key in all forms of advertising. In order to capture people’s attention and get them to take the intended action, your message has to speak directly to them. Consumers today are used to tuning out display ads while they browse the internet. So an ad really has to catch their eye by being [...]

Super Bowl commercials are the holy grail of advertising. Anyone who pays $3.5 million for a 30-second spot is going to make their ad damn good. Which means if you’re using email to market your business, there’s an awful lot of inspiration you can pull from those gems. So let’s take a look at a [...]

Each week, Customer Love offers a quick snapshot of one of MailChimp’s awesome users. Who: Baratunde Thurston  What: A comedian and writer who loves politics and technology Where: Brooklyn Why we love him: Baratunde Thurston wears many hats. He co-founded a political blog, wrote a book, hosted a show on Discovery Science, currently serves as The Onion‘s Director [...]

Drayton Bird, one of the world’s most successful copywriters and a man to have on your side when you want to warm your business cold prospects

It may surprise you that the headline on this blog post was “Social Media Doesn’t Work,” especially when you consider that I wrote a book called How to Make Money with Social Media. The sad truth is that social media doesn’t work for the majority of companies that fall into the “you can do social [...]

If you can remember all the way back to October, you’ll recall that I listed 5 things worth testing in your email marketing campaigns. Well I’m back with five more, but first, a quick recap as to why we test. Email is a tool that marketers have long found to be effective in boosting web [...]

Lancashire businesses who wish to take advantage of online marketing’s many benefits, should really consider establishing a Facebook fan page. Social media such as Facebook and Twitter has been steadily increasing in importance throughout last year – and this trend is only set to increase in 2012. Facebook fan pages are not just for personal [...]

There’s a fabulous magazine from the U.K. called The Ultimate Guide to Google’s Hidden Tools that I came across the other day. It’s packed with great tips about how to supercharge your use of Google. One of the sections in the magazine highlights the top 15 blogs from Google. If you get the chance, stop [...]

Privacy! It’s a buzzword, in a very negative way. And Google always manages to find themselves on the stand when privacy comes up in conversation. To be perfectly honest, if the average consumer knew how much of their information is readily available to advertisers and other companies online, they’d be appalled. It’s because they don’t [...]

It’s no secret that mobile readership of email is skyrocketing. In May of 2011, Return Path released a study in which showed an 81% increase in mobile viewership over the prior 6-month period. Then, in September, Litmus released its own study which bore out many of the same conclusions. Litmus’ number was a little higher: [...]

Share Your Images To Build Back Links Today’s Quick Blogging Tip Thursday involves one way link building quickly and effectively by just being generous. This link building technique is far from being a new concept but I do think it’s underu…

A few years ago MailChimp decided to take video seriously. Well, in the beginning, the videos themselves were never very serious, in fact, quite the opposite. But they have always served a very serious purpose, which is to help our customers learn how to use MailChimp, learn about new features and learn about our awesome [...]

We talk a lot in this space about the power of analytics when it comes to marketing online. Knowing what people are doing on your site is a great way to target the right audience with the right message, leading to more conversions. PadiAct is a tool that takes this idea and runs with it, [...]

Twitter has over 16 million users. 42.3% of the entire American population is on Facebook. And YouTube is the second most used search engine in the world. The bottom line is that your target audience is almost certainly using social media to engage with the products and services they love. Despite all that, it can [...]